EXPERIENCE ECONOMY, WITH A NEW PREFACE BY THE AUTHORS
Κωδικός: 9781633697973
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Συγγραφέας :Pine II, B. Joseph, Gilmore, James H.
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Ημερομηνία Έκδοσης :Dec 10 2019 12:00AM
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Εκδότης :HARVARD
Τιμή πώλησης: 30,50 €
Περιγραφή
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience EconomyΓνώμες πελατών
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